114

Book Club: "The Most Important Thing"

Devin and ParkerGale Limited Partner John McCarthy continue their book club series with an investing classic, "The Most Important Thing" by Howard Marks, the legendary cofounder and Chairman of Oaktree Capital Management. Turns out that Marks most important thing is actual nineteen things -- come have a listen as Devin and John focus on three of them.

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113

Book Club: "Rumsfeld's Rules"

Devin and ParkerGale Limited Partner John McCarthy kick off their book club series with an unusual choice, "Rumsfeld's Rules: Leadership Lessons in Business, Politics, War, and Life" by Donald Rumsfeld. Some surprising advice in this book when we apply Rumsfeld's observations about leadership, business, and life to investing.

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112

Fundraising: Part 1

Devin and Jim spend an hour talking about the strategy and tactics of raising ParkerGale's first fund. This episode covers the pre-launch up to the fund's first close.

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111

DDOS -- An infinite number of kids on an infinite number of school busses

Jim and Alan talk about a scary subject on our Halloween episode -- Distributed Denial of Service attacks.  Two weeks ago the internet experienced an unprecedented DDOS attack against a popular DNS hosting service -- Dyn -- that blocked access to a huge number of popular sites -- eBay and PayPal included.  What does this mean for the small business owner -- should you avoid the Cloud altogether?  Come have a listen and find out.

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108

Influencer Marketing - Does it add value for B2B companies?

Jim is back talking with Brian Walker, CEO of AE Marketing Group on the topic of Influencer Marketing.  Does it work for B2B companies?  Why or Why Not?   What types of "marketing" projects should middle-market business-to-business companies focus their precious resources on?  (If you have a dollar to spend, where should you spend it).  We branch out into a side discussion of trying to calculate the real size of a company's addressable market, building simple "market" data marts and fallacy of "Big Data" in marketing.

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107

If it isn't broken there's no need to upgrade it

Alan and Jim spend a fast half hour talking when you should consider upgrading older pieces of custom (homegrown) software.  You don't have to upgrade older software just for the sake of upgrading it -- and converting from an older language to a newer language doesn't make the software any better.  The first of a three (or maybe four) part series on modernizing your infrastructure.

 

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106

A Brief History of Application Programming Interfaces

Jim and Alan spend an hour arguing about whether you should consider bolting an
application programming interface onto older applications as a path to modernizing them.  The conversation meanders into a brief history of application-programming-interfaces without getting too nitty-gritty -- suitable listening for Founders, CEOs and technologists.

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105

A Founder's Guide to Brand Marketing -- It's Not About Advertising

The first of many conversations with Brian Walker CEO of AE Marketing Group.   We've found that Marketing is often the third wheel at small companies -- behind product development and sales.   Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products.  So, come have a listen!

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103

Slowing Down Sales ... On Purpose!

Alan, Jim and Kristina talk about a rare phenomenon in technology -- slowing down sales -- intentionally!  Faced with the need to undertake some major software refactoring, we chose to put the cap on new sales while we raced to update the platform.  This caused real tension between the board, sales management and the engineering team.  Come have a listen as we talk about the details of this successful effort.

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102

Migrating Legacy Applications with Amazon Workspaces

We recently had to find a home for a legacy client/server accounting application, running in a location that was far, far away.  The software came to us through an acquisition of another company.   Our ultimate goal is to migrate the parent and child to a single, unified cloud-based application.  In the near term, however, we needed to allow the remote team to access the software as per usual, right alongside the finance team back at headquarters. And, we needed to insure that the software was backed up properly and secure.   The solution turned out to be Amazon's WorkSpaces product.

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101

Surviving in the Valley of Anguish

Jim and Alan talk in detail about the Valley of Anguish and how to survive it.   All large projects (ERP implementations, software re-writes, data center moves) start out with heady expectations and hardy enthusiasm.   Inevitably, as your teams start tackling the stickier issues they slide down into the Valley of Anguish -- all willing to abandon the project and go back to doing things the old way.   As operating partners, we've had tons of experience in the valley -- and can help you and your teams survive and thrive -- and come out the other end of the project with smiles on their faces.   Also, we talk about Alan's really bad hat.

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99

Is Business School Worth It?

Devin interviews podcast darling Kevin Fitzgerald on his return to private equity after two years at Harvard Business School. Kevin talks about why he went, what he learned, how he landed his summer internship, how much the whole thing cost and whether or not getting and MBA was even worth it.  Just like his last podcast talking about the Associate job, Kevin spills the beans on business school and returning to the industry as Principal.

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98

Don't Make These Mistakes When Implementing NetSuite

Jim talks with our old friend and colleague, Dirk Shimpach about the most common mistakes we make when implementing NetSuite.  We've done six implementations across six portfolio companies over the past five years -- so we've learned a thing or two about getting NetSuite up and running.   Dirk gives CEOs, Founders and CFOs a quick primer on the most common speed bumps and how to avoid them. We're about to start two new implementations at two different ParkerGale portfolio companies.   Our plan is to dive deep into these two projects and give you the blow by blow as we get them going.  While we've covered this topic before, we plan on going deep, deep, deep into these projects -- so stay tuned.

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97

DevOps for Founders and CEOs

Alan and Jim discuss DevOps -- the intersection of software development and managing the deployment and operations of software.  We provide a simple layman's definition of DevOps and then address common misconceptions and fears.   It's not fatal if you are not doing state-of-the-art DevOps or you haven't completed automated the build and deploy process.   Instead, we given you a simple set of suggestions for getting simplified DevOps in place in order to limit system downtime and speed up re-starts.

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96

Debunking The Failure Mythology

Devin and Jim spend some time talking about the Failure Mythology -- the idea that you need to fail in a big way on the path to building a great company. (Aka The Steve Jobs Story)  It's a popular myth in the venture space, but not at all common for private equity deals.

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95

Bootstrapping & Selling Your Software Company

Devin sits down with Dave Will, the founder of Peach New Media,a software company he founded, bootstrapped and recently sold toAccelKKR. Dave gets philosophical about building culture andstepping aside after the sale. A good listen for founders and CEOsalike. We’ll definitely have Dave back to chat more.

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